Case Studies

Version 1.2 - 04 June 2025

This Cookie Policy forms part of our broader Privacy Policy

1. Who we are

WebMagic Agency (“WebMagic”, “we”, “our”) operates https://webmagic.agency . We use cookies to make the site work, analyse traffic and, if you allow, run B2B marketing tools. Our data handling follows the UK GDPR, UK Data Protection Act 2018, EU GDPR and other privacy laws.

2. What are cookies?

Cookies are small text files saved in your browser. They remember choices, keep you logged-in and help us understand which pages are popular. Similar tools (pixels, local-storage, SDK IDs) are treated the same way.

Cookie types we mention

• Session cookies – disappear when you close the browser.
• Persistent cookies – stay until a set expiry date.
• First-party cookies – placed directly by this website.
• Third-party cookies – placed by an external service (e.g., Google Analytics).

3. Why we use cookies

• Essential cookies – log-in, security (CSRF) and load balancing. Legal basis: contract / legitimate interest (GDPR Art 6 (1)(b) or (f)).
• Analytics / Statistics cookies – count visits, fix errors, improve pages. Legal basis: consent (Art 6 (1)(a)).
• Marketing / Lead cookies – match visits to company IPs via Leadfeeder. Legal basis: consent (Art 6 (1)(a)).

4. Your cookie choices

A banner appears on your first visit and offers three buttons:

• Accept All – enables Essential, Analytics and Marketing cookies.
• Reject All – enables only Essential cookies.
• Customise – opens a settings panel where you can allow or deny optional cookies (Analytics & Marketing).

Change your mind later? Simply clear WebMagic cookies in your browser; the banner will reappear on your next visit so you can make a new choice. We do not respond to “Do Not Track” signals.

5. How to control cookies in your browser

Use the official guides to delete or block cookies:

• Chrome: https://support.google.com/accounts/answer/32050
• Firefox: https://support.mozilla.org/kb/delete-cookies-remove-info-websites-stored
• Edge / Internet Explorer – https://support.microsoft.com/kb/278835
• Safari (macOS / iOS) – https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Other browsers – see their help pages.

Disabling all cookies may stop some pages from loading correctly or keep us from remembering your preferences.

6. Why WebMagic sets cookies

• Run the site – keep you logged-in, protect forms from CSRF attacks, test new pages.
• Understand traffic – count visits/clicks, find errors, decide what to improve.
• Improve the interface – remember choices (for example, language) and analyse which layouts work best.
• B2B marketing (optional) – if you turn on Marketing cookies, Leadfeeder looks up the company behind a visitor’s IP address. We use this company-level data for lead generation and follow-up marketing.

Cookies stay on your device only as long as needed and then expire automatically, or you can delete them at any time.

Learn more about cookies

• General guide – http://www.allaboutcookies.org/
• Industry opt-out – http://www.networkadvertising.org/

7. Third-party services & data transfers

• Google Analytics (USA)
• Hotjar (EU / USA)
• Leadfeeder (Finland)

If data leaves the UK/EEA we rely on Standard Contractual Clauses or EU jurisdiction safeguards.

Their privacy policies: Google https://policies.google.com/privacy · Hotjar https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information · Leadfeeder https://www.leadfeeder.com/privacy

8. Links to external app stores

Our site contains buttons that redirect you to Google Play and the Apple App Store to download our mobile application RouteMagic. Cookies set on those external domains are controlled by Google or Apple and fall outside the scope of this Cookie Policy.

9. Contact

Questions or feedback? Email info@webmagic.agency with “Cookie Policy Inquiry” in the subject line.

10. Changes

We update this page whenever we add or remove cookies. The version date at the top shows when it last changed.