- Marketing
- Digital Media
- Custom web development
- API Integration
UGC Video Production Platform for Brand Campaigns
A custom web platform built for a UGC video production company to manage brand campaigns, creator collaboration, and video editing workflows for TikTok and Reels ad content. The system connected internal teams, brand users, creators, and video editors in one structured workspace, supporting campaign briefs, concept approvals, raw video submissions, post-production, video purchasing, alerts, tasks, and creator payments.
Overview
Quick overview: key aspects of our work - discover the essentials of our project
Industry
Marketing & Advertising
Country
Israel
Solution type
UGC Video Production Platform, Creator Campaign Management Platform, Workflow Automation Platform
Services
Custom Web Development, Workflow Automation, API Integration
About the client
Understanding our client: specifics, challenges, and custom solutions
The client is an Israel-based UGC video production company that creates short-form advertising videos for brand campaigns on TikTok and Reels.
The company works with brands, creators, and video editors to produce ad concepts, raw creator videos, edited video variations, and final video assets for paid social campaigns. Its operating model relies on coordinating multiple participants across each campaign while keeping creative requirements, approvals, deliverables, and payments organized.
Problem
The client’s video production process involved multiple participants across each brand campaign: internal team members, brand users, creators, and video editors. Each campaign required structured briefs, creator selection, concept submission, brand approvals, raw video delivery, post-production work, final video review, purchasing decisions, and creator payment tracking.
With multiple campaign stages and user roles involved, the process required a more controlled operational structure. The client had to reduce the time spent exchanging information between participants, make campaign progress easier to monitor, and keep creative requirements, approvals, video statuses, tasks, alerts, and payments visible to the right users at the right stage.
The challenge was not only to manage video files, but to coordinate a full UGC production workflow with different user roles, status changes, deadlines, review steps, and handoffs between creators, editors, internal managers, and brand clients.
Solution
A role-based UGC video production platform was developed to manage the full campaign lifecycle from campaign setup to final video delivery. The platform included separate workspaces and permissions for internal administrators, brand users, creators, and video editors, allowing each participant to work with the information and actions relevant to their stage of the production process.
The system supported campaign creation for different production scenarios, including new UGC video campaigns and video editing-only campaigns. Brand users could submit campaign briefs, define creative requirements, provide product and audience details, upload assets, review creator concepts, approve ideas for production, review final videos, and purchase selected deliverables.
For creator collaboration, the platform included creator profiles, creator invitation flows, campaign participation logic, concept submission, raw video upload, and status-based feedback handling. Once concepts were approved, creators could submit video materials, while internal users and editors could track progress through campaign tabs, jobs, alerts, and task-based workflows.
The post-production workflow connected submitted creator videos with editor jobs, video review stages, final video submissions, purchased video updates, and required aspect-ratio versions. The system also included dashboards, notifications, billing records, creator payments, invoice handling, and campaign activity tracking to keep production operations visible and controlled.
Key features
Project features overview: essential enhancements and strategic solutions
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Creator and Brand Onboarding
The platform supports structured onboarding for brand users, creators, editors, and internal team members. Brand users can register, create brand profiles, and start campaign setup, while creators can join through direct registration, admin import, email invitations, or public campaign links. Creator profiles include social links, content examples, location, language, age group, review status, and collaboration details, helping the team manage creator sourcing and campaign-specific participation in one place.
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Campaign Workflow Automation
Campaign workflows were built around status-based production logic for different campaign types, including new UGC video campaigns and video editing-only campaigns. The system supports campaign briefs, product and audience details, creative requirements, asset uploads, concept submission, brand approvals, raw video delivery, editor job creation, post-production, final video review, purchasing, and campaign completion logic. This helped standardize the production process across multiple participants and campaign stages.
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Alerts, Tasks, and Payment Visibility
The platform includes event-based alerts, task lists, and payment visibility connected to campaign actions. Users can receive updates when concepts need review, creators submit videos, editors receive jobs, final videos are ready, purchased videos require aspect-ratio versions, or campaigns need action. Creator payments, invoice submission, payment statuses, and billing records help keep production-related financial activity traceable without mixing it into the creative workflow.
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Role-Based Video Management
Video workflows are separated by role so creators, editors, brand users, and internal managers only access the materials and actions relevant to their responsibilities. The platform supports raw video uploads, B-roll and hook variations, editor feedback, post-production video submissions, final video review, purchased video updates, downloadable files, and required aspect-ratio formats such as 9:16, 4:5, and 1:1. This keeps video production structured from creator submission to final deliverable.
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Campaign Management and Production Control
The campaign management suite gives brand users and internal teams a structured way to manage UGC video campaigns from brief creation to final delivery. Campaign tabs, creator lists, concept reviews, activity history, production stages, final videos, purchased videos, dashboards, tasks, alerts, and completion rules help keep campaign progress visible across the full production lifecycle. Internal users can also monitor brands, users, jobs, creators, billing, and campaign activity from dedicated management views.
Result
Performance Showcase: Unveiling the Results of Our Collaborative Endeavors
The client received a structured UGC video production platform that brought brand campaigns, creator collaboration, video editing workflows, post-production, purchasing, tasks, alerts, and payment visibility into one controlled operational environment.
The platform helped reduce dependence on scattered communication and manual process tracking by giving each user role a clear workspace, defined actions, and visibility into the relevant campaign stage. Brand users could manage campaign briefs, review concepts and videos, and purchase selected deliverables, while creators, editors, and internal teams could work through organized production flows.
As a result, the client gained a stronger foundation for managing larger and more complex UGC campaign workflows, with clearer coordination between brands, creators, editors, and internal managers. The system also created a more reliable operational structure for future workflow expansion, creator sourcing, billing processes, and campaign lifecycle management.
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