- Marketing
- Digital Media
- Custom web development
- API Integration
A comprehensive video platform
The company's mission is to foster authentic conversations between brands and consumers. They provide a platform where brands connect with creators to create engaging video content. Brands receive full rights to use these videos on their websites, social media and paid advertising campaigns.
Overview
Quick overview: key aspects of our work - discover the essentials of our project
Industry
Digital Media, Marketing
Country
Israel
Solution type
Custom web development, API Integration
Services
Custom web development, Custom platform functionality development
About the client
Understanding our client: specifics, challenges, and custom solutions
The company produces awesome video advertisements for TikTok and Reels.
The client reached out to us, seeking to streamline their video production process, enhance user interface clarity, minimize the time spent exchanging information among all platform users, and improve monitoring of all processes.
Problem
The client encountered problems during the video production process. They struggled with inefficiencies, unclear user interfaces, long communication times between platform users, inadequate process monitoring, as well as insufficient language support.
Solution
Our solution is geared towards boosting revenue through the optimization of the video production process and improving user interaction among different roles. Key objectives encompass streamlining the production process for quicker turnaround times, offering a user-friendly interface for all users, minimizing the time needed for information exchange between participants, and enabling thorough monitoring of the entire process to enhance efficiency and effectiveness.
Key features
Project features overview: essential enhancements and strategic solutions
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Flexible Onboarding
The platform offers standard registration for users, allowing them to sign up directly, or registration via invites, where new video creators can join through a public link or email invitation, providing a preview of the specific campaign they'll be working on. This feature is particularly useful for the sales team, as it provides a unique demo campaign to effectively showcase the service to potential users. -
Efficient Workflow Automation
In addition to different campaign types tailored to various goals, the platform streamlines workflow automation with features such as automatic job post creation, task assignment based on user roles, status changes, and payment creation. This ensures efficient processes for all users involved. -
Real-time Updates and Payment Management
Built-in notifications and messaging ensure real-time communication and updates for all users, enhancing collaboration and transparency across the platform. Payment management is transparent and automated, offering flexible options for creators and brands to monitor payment status and account balance. -
Efficient Video Viewing and Role Management
The platform provides seamless video viewing and management capabilities, facilitating the uploading, viewing, downloading, and delivery of custom videos tailored for TikTok and Reels advertising campaigns. Multi-user role management ensures that each user, whether they're an admin, manager, brand user, creator, or video editor, has specific permissions and responsibilities, with admins overseeing all processes and functionality. -
Integrated Campaign Management Suite
For brand users, our platform offers comprehensive campaign management features, allowing them to create accounts, initiate ad campaigns, specify creative needs, select video concepts, purchase videos, and track campaign activities and payments in real-time. Creators can easily submit campaign-specific concepts, produce videos, edit content, and manage payments within the system, while video editors refine and perfect videos to meet campaign objectives and brand guidelines, collaborating with creators and submitting finalized videos for brands' approval.
Do you have a business challenge you’d like to resolve?
If you have an idea or a problem that you would like to eliminate in your business processes, leave a request. We will be happy to discuss this with you at a free consultation and find the most suitable solution for your specific situation
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