• Production of furniture
  • Business Processes Automation
  • CRM
  • AI Solution

CRM and Quote Automation Platform with AI Live Chat

A custom CRM and quote automation platform built to help managers prepare structured quotes, manage proposal statuses, coordinate approvals, and track customer communication in one workspace. The system also includes an AI-enabled live chat assistant that gives website visitors a choice between automated support and human customer service.

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Overview

Quick overview: key aspects of our work - discover the essentials of our project

Industry

Architecture & Interior Design

Country

USA

Solution type

CRM, Quote Automation Platform, AI Live Chat Assistant

Services

Custom Web Development, Workflow Automation, System Integrations, AI Solution

About the client

Understanding our client: specifics, challenges, and custom solutions

The client operates in the furniture and cabinetry sector, offering customizable products with multiple configuration options, materials, colors, and pricing conditions. Their sales process depends on accurate proposals, clear product information, design approval, customer communication, and timely responses to website inquiries.

Problem

The client’s quote preparation process involved highly customized proposals, product configurations, pricing conditions, discounts, presentation materials, and design approval steps. Managing these details across separate files and tools made it harder for managers and designers to keep proposal status, pricing information, and approval context organized.
The business also needed a better way to handle website inquiries and customer communication. Managers had to respond to product questions, support requests, and quote-related conversations while keeping visibility over unresolved chats, assigned conversations, and follow-up needs.

Solution

A custom CRM and quote automation platform was developed to centralize proposal preparation, customer records, quote statuses, design approval, pricing logic, and manager workflows. The system supports structured proposal creation, PDF quotation and presentation generation, configurable discounts, built-in CRM functionality, email templates, user management, and a structured design approval workflow for customized furniture and cabinetry projects.
The platform also includes an AI-enabled live chat module for website communication. Visitors can choose between AI assistance and human customer service, while managers can manage conversations, receive real-time notifications, assign or reassign chats, mark conversations as resolved, and use a contact form fallback when no live agent is available. The AI assistant is supported by configurable settings, popular topics, knowledge base updates, and escalation logic for cases that require a human manager.

Key features

Project features overview: essential enhancements and strategic solutions

  • feature

    Built-In PDF Presentation Generation

    The platform supports PDF presentation generation for custom furniture and cabinetry proposals. Managers and designers can prepare structured presentation materials using reusable templates, custom pages, product details, design-related information, and client-specific proposal content.
    This keeps presentation preparation connected to the quote workflow, customer context, and approval process instead of managing proposal materials as separate files across different tools.
  • feature

    Built-In Design Approval

    The system supports a structured design approval workflow for projects that involve custom options, materials, colors, layouts, and client review. Managers can send design materials, manage versions, and track approval status within the same proposal workspace.
    This helps keep design communication, proposal context, and agreement status connected to the relevant customer and quote process.
  • feature

    Built-In PDF Price Quotation Generation

    The platform includes PDF price quotation generation for customized proposals. Sales managers can prepare quote documents, apply pricing logic, include selected options, and track proposal status as part of one quote workflow.
    This is important for furniture and cabinetry projects where each proposal may include different components, configurations, materials, discounts, and approval steps.
  • feature

    Custom Pages in Proposals

    Managers can configure custom proposal pages to adapt layouts, content blocks, product descriptions, visual materials, and presentation details for different customer needs.
    This gives teams more control over how complex furniture and cabinetry proposals are presented, while keeping client-facing documents aligned with the quote, design approval, and CRM workflow.
  • feature

    Flexible Discounts Configuration

    The platform supports configurable discount logic at the proposal level. Managers can apply discount conditions and adjust pricing details based on the quote structure, selected options, customer context, and internal business rules.
    This supports customized sales workflows where pricing may depend on materials, components, project scope, product configuration, or negotiated proposal terms.
  • feature

    Built-In CRM

    The built-in CRM centralizes customer records, requests, proposals, agreements, communication history, and quote-related activity in one workspace.
    This gives managers access to customer context while preparing quotes, tracking proposal status, coordinating design approval, using email templates, and following up on customer communication.
  • feature

    Email Templates

    The platform includes email template management for recurring customer communication around proposals, quote updates, design approval, follow-up messages, and other sales workflow steps.
    Managers can use predefined templates to keep communication consistent while still adapting messages to the specific customer, project, or proposal stage.
  • feature

    User Management and Access Control

    Administrators can manage users, roles, permissions, and access to platform areas based on team responsibilities. This supports controlled access across CRM records, quote workflows, proposal generation, discounts, live chat, AI settings, and administrative configuration.
    This keeps operational tools available to the right team members without exposing every workflow or setting to every user.
  • feature

    AI-Powered Live Chat Assistant

    The AI-enabled live chat assistant gives website visitors a choice between automated support and human customer service. Visitors can ask free-text questions, choose popular topics, receive AI-generated responses, or be redirected to a manager when the AI cannot answer confidently.
    The live chat workflow also supports manager notifications, conversation assignment, reassignment, resolved status, read-only access, conversation history, attachments, AI conversation monitoring, and contact form fallback when no live agent is available.
  • feature

    AI Settings and Knowledge Base Management

    Admins can manage the AI assistant through configurable settings, including AI availability, assistant name and avatar, prompt behavior, popular topics, and knowledge base updates.
    The AI setup supports OpenAI or other LLM providers, model configuration, RAG files for domain-specific answers, vectorization, N8N prompt workflows, and escalation to a human manager when the visitor needs support beyond automated assistance.

Result

Performance Showcase: Unveiling the Results of Our Collaborative Endeavors

The client received a unified CRM and quote automation platform for managing customized furniture and cabinetry proposals from quote preparation through design approval and customer follow-up. Proposal materials, pricing logic, customer records, and communication can be managed within a structured CRM-based workflow instead of being spread across disconnected files and tools.
The AI-enabled live chat module extended the customer communication flow on the website. Visitors can use automated support or request human assistance, while managers can track, assign, reassign, resolve, and review conversations with AI settings, popular topics, and knowledge base content managed from the admin side.

Customer review

Real Stories of Satisfaction and Success

"We're extremely satisfied with the approach taken by the WebMagic team. They thoroughly addressed all potential issues before starting, and the final result surpassed all our expectations. We'll certainly recommend their team to everyone."

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